As part of a company-wide digitalisation project, the provider of insurances for vintage cars aimed at a full relaunch. The new corporate design is based on typical elements from the classic car scene, such as iconic automotive paint shades and rally-themed buttons. The emotionally appealing buttons are used as information carriers and appear across all online and print media. The playful icon concept combines clear lines with a bold typography to produce a distinctive appearance, while the new claim “Wir versichern Klassiker.” (We insure classic cars) underlines the USP of the insurance company.
参与人士
Client:
OCC Assekuradeur GmbH, Lübeck, Germany
Design:
SUAN Conceptual Design GmbH, Basel, Switzerland
Project Team:
OCC Assekuradeur:
Désirée Mettraux (CEO)
Magdalena Behr (Marketing Specialist)
Jessica Dobrig (Marketing Specialist)
Lisa Hofmann (Team Lead Events & Sponsoring)
SUAN Conceptual Design:
Susanne Hartmann (Creative Direction)
André Konrad (Creative Direction)
Déborah Mayer (Art Direction)
Stefan Weber (Web Design),
Kontour Design Studio
Marc Baur (Programming),
youEngineering AG