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Client: City Clinical Hospital No. 40, Moscow, Russia
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The corporate design for mmcité+ as a visual identity in public spaces projects a highly consistent appearance. The Cité Grotesk typeface matches the simple, clear lines of the graphic symbol and can be combined with trendy yellow – or with black/white or grey – and thus conveys the message of timelessness and quality just like the company’s products. In addition, the logo allows for flexible use with key terms both vertically and horizontally.