Retail Packaging

Mi Bluetooth Headset Basic

The Mi Bluetooth Headset Basic is a single earbud optimised for listening to music and making phone calls. In order to highlight its excellent wearability whilst having optimal freedom of movement, the concept of the packaging design focuses on a range of usage scenarios. The sketch-like drawings on the boxes show people in profile wearing the headset while running, cycling or driving. The simple imagery is intended to help customers to understand the product without confusing them with unnecessary details. The strong contrast of black and white not only accentuates the product itself but also makes it more visually striking.

Red Dot

参与人士

Client:

Xiaomi Inc., Beijing, China
Design:

Xiaomi Inc., Beijing, China
Project Team:

Lu Chen (Creative Direction) Jiangpeng Su (Graphic Design) Yan Ni (Illustration)