Corporate Publishing

LOTTE DUTY FREE

This book explores the heritage of LOTTE DUTY FREE, the large duty-free retailer that celebrated its 40th anniversary in 2020. The first half of the book examines the value of the brand, initially established with 40 products, and discusses each decade’s duty-free retail trends. The second half recounts the beginnings of the global duty-free industry and the company’s efforts to introduce innovation and culture into the duty-free shopping experience. The red colour of this lavishly designed, modern book is symbolic of the company and reflects the festive mood of the 40th anniversary celebrations.

Red Dot