Promotion

Loofiber

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As an ecological alternative to conventional kitchen sponges, which are made from plastic fibres, Loofiber is made out of the fibres of loofah, a sponge gourd widely grown in Taiwan. The natural material enables scratch-free and thorough cleaning in the kitchen. After use, the biodegradable sponge can be used as an organic fertiliser. With the claim “Kitchen sponge from mother nature”, this promotion aims to raise awareness about environmental pollution and environmentally conscious consumption. A 1.5-minute-long video clip explains both the product’s use and its benefits for the environment in an easy-to-understand manner.

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