Lisztery

A special setting, young, talented artists, a passion for music, and a tinge of provocation – these are the main ingredients of the first brand image film presenting the concert centre life of The Liszt Academy of Music in Budapest, Hungary. With the clip, the Academy is primarily appealing to a young international audience that may not have had significant exposure to classical music, but that might be open to new experiences. To achieve this, the TV commercial in a film-like language shows part of a concert, with close-ups of both the musicians and the audience, visualising the cathartic energy emanating from music embedded in a deliberately deceptive frame story.