Packaging

Lioushihdan Tea

This tea packaging design visualises the special origin of its ingredients from the Lioushihdan Mountains in Hualien, Taiwan. The design is modelled on blooming orange daylilies, for which this region is also famous. Associating the product with the Lioushihdan Mountains’ spectacular view, the colours of the conjured up images aim to arouse consumer curiosity and encourage them to favour this tea. When sliding the top lid of the packaging, the side of the box shows the picture of a local tea garden. And when arranging all boxes in a row, the sides reveal a complete view of the tea garden.

Red Dot