Corporate Design

Levi’s Brand Standards Map

With Levi Strauss & Company’s recent move to a centralised global business model, the brand was in need of a refresh to the visual identity and a guideline to encourage consistent use of the design system. After exploring the brand history and studying the marketing needs around the world, the brand trademarks and supporting elements to celebrate the brand’s heritage were refined. A thoughtfully crafted map presents the new brand standards in an inspiring way. This system was aided by supplemental inspiration, videos and printed brand standards.

Red Dot