Leica cameras have reached a virtually legendary status in photography. The 35 mm film format, which is associated with Leica, offered new freedom and possibilities for international journalism as well as art photography. Continuing the form language of the classic Leica camera, the Leica T fascinates with a purism that seamlessly ties in with the familiar product design and its message. At the same time, it also embodies the maxims of Audi Design in an impressive manner. With clean lines and sleek surfaces reduced to the essential form, this camera powerfully visualises its purpose: to serve a pure, creative photography and the best image quality. In order to furthermore achieve the nearly legendary durability of a Leica camera, the compact body is manufactured by hand with innovative precision techniques from a single block of aluminium. This camera is exceptionally solid and rests perfectly in the hand. Complementing the purist design of the camera, the operating concept of the Leica T is equally modern. The clear user interface of the touchscreen display at the heart of the camera is easy to understand, with four ergonomically positioned haptic control elements that are intuitive in their operation. Consistently following the Leica system concept, the Leica T series also comprises camera accessories in four trendy colours as well as functional bags. In a highly convincing way, this camera thus successfully continues the Leica legend.
评审团评语
The design of the Leica T realises the perfect reduction to the essential. Its clean lines and sleek surfaces visualise a design dedicated to a purist, creative photography. The compact camera rests exceptionally well in the hand, while a hand-made aluminium housing makes it durable and solid. With a clearly structured touchscreen, the Leica T allows for an intuitive operation in order to achieve the best results in photography.
