Client: OLX, Kyiv, Ukraine
Computer Animation
Leader H5 Air Conditioner
With an eye on a young, fashion-conscious target group, the Leader brand focuses on individual product designs. The H5 air conditioner is characterised by a striking air deflector with a shape resembling headphones and with angles which can be adjusted to regulate the airflow. Customers can view the various operating modes on their mobile phone in animation videos illustrating different application scenarios. To do this, they either scan a QR code or follow a link. The visual elements of the videos are dynamic, lively and have been kept simple in order to communicate a lot of information in a small space.
参与人士
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Client:Haier Group, Qingdao, China
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Design:Haier Innovation Design Center, Qingdao, China
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Project Team:Qi Hongrui Yang Linkang Wan Lulu Feng Zhiqun Zhang Kunjie