Beverage Packaging

Kuanzhai Mineral Water

This mineral water comes from the Chengdu Plain. It is sourced from a very deep spring and is rich in strontium, on account of its rareness also described as “Giant Panda in Water”, an animal which symbolises something quite rare itself. The design of the bottle is reflective of this analogy. On the front, there is a label with brand and product information while the back bears the image of a panda. The image can vary depending on the refraction of the light or the magnification. The result is a differing appearance which expresses fun and creativity.

Red Dot

参与人士

Client:

Chengdu Kuanzhai Food Investment Co., Ltd., Chengdu, China
Design:

Chengdu Kuanzhai Food Investment Co., Ltd., Chengdu, China
Project Team:

Longjun Yuan (Creative Director) Lei Zhao (Designer) Ming He (Graphic Designer) Bei Zhang (Photography)

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