Beverage Packaging

Kuanzhai Mineral Water

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This mineral water comes from the Chengdu Plain. It is sourced from a very deep spring and is rich in strontium, on account of its rareness also described as “Giant Panda in Water”, an animal which symbolises something quite rare itself. The design of the bottle is reflective of this analogy. On the front, there is a label with brand and product information while the back bears the image of a panda. The image can vary depending on the refraction of the light or the magnification. The result is a differing appearance which expresses fun and creativity.

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参与人士
  • Client:
    Chengdu Kuanzhai Food Investment Co., Ltd., Chengdu, China
  • Design:
    Chengdu Kuanzhai Food Investment Co., Ltd., Chengdu, China
  • Project Team:
    Longjun Yuan (Creative Director) Lei Zhao (Designer) Ming He (Graphic Designer) Bei Zhang (Photography)

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