
Client: Györgytea Kft., Bükkszentkereszt, Hungary
评审团评语
Following a consistent concept, this packaging communicates both the key topics of the Nike brand and the technical features of the contained 2014 home jersey of the Korea National Football Team. The jersey’s special characteristics of ventilation are convincingly represented through funny, appealing and simple ventilation objects. The design thus achieves an overall strong and coherent message.