Food Packaging

Kiskis Gum

In order to be more competitive in the chewing gum market and to target the post-1990s segment of the Chinese market, this packaging concept uses impressive elements inspired by Pop Art aesthetics. Coupled with an abstract modern painting style and the application of bright colour blocks, the packaging design mixes young aesthetics with well-thought-out ergonomic factors. The size and structure facilitate easy unpacking with a single hand.

Red Dot