The B2B company Kakao Enterprise provides business IT solutions based on artificial intelligence. The brand kit was designed to enable stakeholders to experience the company’s philosophy by using its components in daily life. For example, the core idea of “adding AI to all business industries” was playfully translated into Velcro patches that can be attached to a tote bag. Soft fabrics and warm colours help to allay reservations about AI, a technology that is still unfamiliar to many.
参与人士
Client:
Kakao Enterprise, Seongnam, South Korea
Design:
Kakao Enterprise, Seongnam, South Korea
Project Team:
Bora Kim (Art Direction)
Seunghyun Lee (Art Direction)