Let Your Heart Lead
Jeff Koons Exhibition
To promote Jeff Koon’s retrospective exhibition at MoMA, a design system and typeface were required for the publications. Inspired by his most famous work, ‘Balloon Dog’, the typeface was created to look like his balloon installation. The shape of the typeface, which appears inflated and stuck, represents his artwork’s personality: funny and playful.
Red Dot Award: Design Concept | Concept | Visual Communication
参与人士
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Design:Lee Jieun, South Korea
