Brand Design

JAMJAMBOX

JAMJAMBOX is a project to help malnourished children from low-income families. It encourages people to pay attention not only to children’s need for food but also to their hopes and dreams by organising birthday parties. The brand name is a combination of “JAM”, a phonetic abbreviation of the word fun in Korean, and “BOX”, which symbolises the packaging of a birthday present. A pattern reminiscent of a party’s fireworks and confetti was designed to provide an emotionally appealing brand experience. With regards to sustainability, the boxes can also be repurposed into frames to display pictures or messages.

Red Dot