Impact Zero

Fertiberia, a Spanish producer of fertilisers, has developed an innovative plant nutrition solution: Impact Zero. Here, natural gas is replaced with renewable energy sources to make green ammonia, with the aim of reducing CO₂ emissions to zero per cent. The brand name Impact Zero was therefore chosen to reflect this, and the entire brand design is also based on the digit 0. Thus, the crossed-out zero stands as the distinctive symbol of the wordmark. Both the zero itself and the diagonally divided space created by the backslash are recurring design elements across all media. The non-colour white is also a very dominant feature of the brand identity, complemented by the brand colours Field Green, Neutral Soil and Sky Blue in a variety of brightness levels.