im_factory

With im_factory, recycling company SuperBin has created an innovative, AI-supported recycling facility for PET bottles. im_factory is intended to do more than just process material – it is also meant to function as an information and teaching space for recycling culture to counteract the negative image of the waste management industry. The tagline “I am a factory you have never seen before” led to the creation of the word mark im_factory, which is both inclusive and intriguing. The logo, with its U-shaped arrow, conveys the brand’s “recover and reclaim value” in a non-verbal way. The central graphic element, an arrow that changes direction, is versatile in use and is replicated both in the architecture and all communication materials to create a coherent brand experience.