Poster

i-ADDICTION

With the advancement of technology, addictions to electronic devices increase. Both posters deal with this issue, showing children in one poster and adults in the other, both depicted in the form of colour illustrations as prisoners of the three Cs – computer, communication and consumer electronics. And even though they are actually close to each other, each of them lives in his or her own, electronic world. The slogan “i-ADDICTION” emphasises this, on the one hand it refers to the widely used iPhone, while on the other hand it means “I have become addicted to my iPhone”.

Red Dot