Image Campaign

Hyundai x BTS NEXO Campaign

As part of its “Because of you” campaign, Hyundai partnered with South Korean boy band BTS to introduce their climate-friendly hydrogen technology. On World Environment Day, they launched a music video and soundtrack, presenting the hydrogen fuel cell powered car, NEXO. The campaign targets a young audience and aims to raise their environmental awareness while encouraging them to actively contribute to positive change for the future. An exclusively launched product line was made available to those who actively participated in social media events. The merchandise collection was produced by reusing, repurposing and recycling other materials.

Red Dot

参与人士

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Hyundai Motor Company, Creative Works Seoul, South Korea Cueclyp, Seoul, South Korea
Project Team:

Hyundai Motor Company: Sungwon Jee (Creative Direction) Young Jang (Design Management) Kyra Cha (Designer) Ji Soo Hwang (Designer) Natalie Smith (Designer) Seo Hee Park (Designer)