Brand Identity

Hydroid

Hydroid is a recreational, regenerative gadget for diving which makes it possible to breathe underwater at least for an hour. It offers the opportunity to dive to a depth of 42 metres. Befitting the name, a word mark was created where the pattern of letters is distorted in a certain way in order to form a characteristic brand identity. Optical distortion of signs by light wave movement attracts attention, causes associations with the water element and forms the image of an innovative product. Added numbers indicate the dates of presentation and sales opening, as well as geographical coordinates and other numerical values typical for diving.

Red Dot

参与人士

Client:

AQUADIVING LLC, Saint Petersburg, Russia
Design:

Terminal Design, Saint Petersburg, Russia
Art Direction:

Vladimir Zolottsev
Graphic Design:

Ivan Kulikov, Anastasia Bystrushkina, Anastasia Dmitrieva, Maria Bort