Brand Design,Visual Identity

Homeward Bound

Homeward Bound is a groundbreaking initiative for women in science, culminating in an all-women expedition to Antarctica. The project aims to create a global collaboration of women leaders capable of influencing policy and decision making to determine the future of our planet. The identity re-imagines the traditional symbols for male and female and presents them in collaboration, overcoming preconceived notions of gender and negative stereotyping. The marque itself is hand-drawn – individual and expressive, easily recreated by anyone. It also symbolises the personal commitment and passion among the participants joining the project.

Red Dot