Hama is one of the leading brands when it comes to consumer electronics accessories. The company’s aim for the website relaunch was to bring the brand closer to a broad target group of retail partners and end users. A challenge thereby was to present the huge range of over 18,000 products in an easy-to-understand interface design which allows the users to quickly find the products they are looking for. Under the guideline of a strict “Mobile First” strategy user experience design was applied to develop a website that allows to navigate smartphones and tablets easily.