Packaging Illustrations

Guei Village – The product of plum in Liouguei

Liouguei in Taiwan is famous for its plum products and for being a habitat to some rare species, such as the peregrine falcon. The plum blossom and different animals have therefore been used as key visual elements of a design range aimed at promoting the town and stimulating tourism. The hand-drawn illustrations are the focal point of the packaging for a range of plum-related products. Depending on the product, the images vary in their colours and arrangement, but they all seamlessly adapt to the different packaging items, all with a geometric tortoiseshell shape.

Red Dot