Health Product Packaging

Goodbaby®

Most children in China are given medicinal granules when they have a cold. Because many parents struggle to quickly measure out smaller doses for infants, this pharmaceutical packaging comes as user-friendly double-split bags. The packs are designed as animal figures and are matched to the brand colours. The special feature is that each pack can be creased in the middle and transformed into a cute animal puppet the children can have some fun with. Parents are thus provided with a practical aid to encourage their kids to take the medicine.

Red Dot

参与人士

Client:

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Design:

JiaYi (Guangzhou) Design Co., Ltd. Guangzhou, China China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Project Team:

Cao Xue (Supervisor) Wang Liang (Supervisor) Duan Hongli (Art Direction) Chen Jiayi (Art Direction) He Ge (Graphic Design) Xu Mengzhen (Project Manager) Ma Lan (Consumer Analysis) Lin Huangtao (Market Analysis)