During the FIFA World Cup 2022, Hyundai aimed to focus on a greater cause instead of promoting their products. Through the "Goal of the Century" campaign, Hyundai directed attention towards reducing CO2 and waste. The company believes that the goal of the century is achieved when people come together for a good cause, setting aside their rivalries.
参与人士
Client:
Hyundai Motor Company, Seoul, South Korea
Design:
INNOCEAN WORLDWIDE, Seoul, South Korea
Markenfilm Hamburg GmbH, Hamburg, Germany