Key Visual

Gangcui

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Gangcui is a restaurant fusing Hong Kong and South-East Asian style with Chinese dining habits. The brand design’s key visual are chopsticks arranged in different positions to interact with individual words: the chopsticks can, for example, enclose the word mark or a single letter to draw attention to advertising messages such as “health” or “flavour”. The chopstick design varies, using the brand colours green, white and black to build a recurring aesthetic appeal in every scene. At the same time, the key visual creates a distinctive overall image.

Red Dot

参与人士
  • Client:
    Gangcui Restaurant, Lianyungang, China
  • Design:
    Jiangsu Ocean University, Lianyungang, China
  • Project Team:
    Xie Jian (Designer)
Gangcui
Gangcui
Gangcui
Gangcui

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