Digital Campaign

FlyHome

This campaign by S7 Airlines, headquartered in Russia, offered users the chance to earn miles for staying at home during the COVID-19 pandemic. Thus, its aim was to motivate self-isolation and help prevent the spread of the virus. To participate, consumers were encouraged to register on the website or app and click on the “I’m at home” button every day. When their “at home” status was confirmed by geolocation coordinates, they received 100 bonus miles that could be used for real flights in the future. In this way, as the idea spread via social networks, the airline was able to strengthen brand awareness and increase registrations for their loyalty system.

Red Dot

参与人士

Client:

S7 Airlines, Moskow, Russia
Design:

TutkovBudkov, Volgograd, Russia
Project Team:

TutkovBudkov: Dmitriy Tutkov (Executive Creative Director) Oleg Barinboim (Creative Direction) Ermek Cherkesov (Art Direction) Natalia Kuchishkina (Art Direction) Alina Baeva (Motion Design) Anna Dzhandoeva (Account Management)