Client: Taiwan Design Research Institute, Taipei City, Taiwan
Live Performance
EARTH7 – The Space Rover Destined for Earth
EARTH7 was a live augmented reality gaming experience that invited users to pilot a real planetary rover across a distant desert some 5,000 kilometres away with simple gesture control. Designed for S7 Airlines, this project was revealed in Moscow. The visitors could enter the local Mission Control Centre – a 72 sqm spaceship-like ex-perience zone with a five-metre-wide screen. The sound design system cre-ated a deep space atmosphere, while a specially crafted “command chair” let users feel like astronauts and planetary rover pilots. Each pilot had a mission to find three samples of life on earth. The collectables were rendered in real time via augmented reality game.
参与人士
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Client:S7 Airlines, Novosibirsk, Russia
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Design:Wieden+Kennedy Amsterdam, Netherlands ISD Group, Kyiv, Ukraine
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Creative Direction:Mark Bernath Eric Quennoy Joe Burrin Evgeny Primachenko Wieden+Kennedy
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Art Direction:Teresa Montenegro Wieden+Kennedy Viktor Shkurba ISD Group
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Copywriting:Jake Barnes Wieden+Kennedy
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Technical Direction:Andrew Sergeev KA.KA.HA London, United Kingdom
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