Poster Campaign

Don’t forget !)

The NGO Youth against AIDS wants to educate young people about the importance of safer sex. Six motifs were developed which link the serious topic of safer sex to a playful graphic design. The posters show phallic shapes with a knot tied in them in the same way people used to tie a knot in their handkerchief in order to remember something. This is a fun way to remind people to use a condom. All of the motifs, from rockets to sausages, share the same basic idea but with different visualisations. The style is aimed at young adults and shows a style mix of CI elements and illustration.

Red Dot

参与人士

Client:

Youth against AIDS, Hamburg, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

Alexander Müsgens (Creative Director) Lukas Weber (Copywriting) Marc Huth (Art Buying) Lilli Oldag (Account Management)