Das Kind im Mann

In order to once again trigger the Matchbox brand in the memory of fathers, this poster campaign pursues the idea of a flashback: real cars were parked in front of posters at parking lots as part of this campaign so as to foster a child’s perspective that would remind fathers of their own childhood. Showing oversize room details, such as the lower part of a radiator close to the floor or power outlets on patterned wallpaper, the visuals on the posters in 18/1 format transformed the real cars parked in front of them into Matchbox size. This simple approach to staging has created the impression of a child’s perspective of the world, and the campaign thus manages to invoke personal childhood memories in the beholders.