Brand Design

CRIA

Launched in 2019, CRIA is an emerging brand targeting millennials and generation Z seeking high-quality CBD products. The neon green and black colours are attention-grabbing characteristics of the brand appearance. The brand’s youthful and dynamic image is highlighted by a high-contrast typographic combination of casual brush handwriting and sans serif lettering, which also emphasises the brand’s straightforward and honest attributes. The English slogans reflect the brand message with a concise and global approach. Black-and-white images of sporty young people and the Matterhorn represent the target group and the origin of the products.

Red Dot

参与人士

Client:

GoBackToNature GmbH, Griesheim, Germany
Design:

Agentur Langohr, Darmstadt, Germany
Project Team:

Agentur Langohr: Elmar Langohr (Art Direction) Rocío Sánchez García (Graphic Design) Marcel Metz (Web Design)