This pharmaceutical packaging catches the eye with the key visual of a child wiping its nose. When the user opens the box, the closing tab, which represents the tissue in the illustration, is pulled out. What remains is the image of a happy child. This surprising transformation brings the message to the point that taking the medicine leads to a quick recovery. Thanks to its expressive style, the packaging is easily identifiable. It also increases the chances of appealing to a wide target group by showing children of different sex and complexion.
参与人士
Client:
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Design:
JiaYi (Guangzhou) Design Co., Ltd.
Guangzhou, China
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Project Team:
Cao Xue (Supervisor)
Duan Hongli (Supervisor)
Chen Jiayi (Art Direction)
He Ge (Graphic Design)
Xu Mengzhen (Creative Direction)
Lin Huangtao (Communication)