Smart TV App, Online Platform

Channel Hyundai

The Hyundai Motor Company has launched a video-oriented platform to respond to the growing demand for non-physical distribution strategies. Using smart TV and a responsive website, Channel Hyundai offers a variety of online content and services to give customers direct access to the brand’s world from the comfort of their homes. The app consists of three individual menu categories – Live, TV and Models – with plans to add more features in the future. The layout of the user interface in rows, the dark background and the restrained design of the elements ensure that viewers stay focused on the videos.

Red Dot

参与人士

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

FRUM, Seoul, South Korea
Project Team:

FRUM: Myungjin Kim (Direction) Yehoon Kwon (Project Management) Hankyoung Maeng (Project Management) Jooho Kim (UX Design) Yeongmuk Gwon (UX Design) Hyunwoo Jung (UX Design) Jihoon Jung (Technical Direction)

Hyunjoo Ahn (Strategic Planning) Soomi Kim (Strategic Planning) Junhee Lee (Strategic Planning) Bona Yoon (Strategic Planning) Youngjin Choi (Design)