Beverage Packaging

BrewHeart Craft Beer Cans

Every month the BrewHeart brewery creates new beer varieties with unusual names, based for example on hop ingredients or on wordplay using famous personalities, songs or film titles. Hence, the objective of this packaging design is to graphically stage the name of each beer variety. The unique can design underscores the product’s innovative character and generates new buying impulses. At the same time, fixed elements – such as the distinctive logo of the manufacturer, a stylised “B”, and a black can – give the brand high recognition value in stores and in communication materials. BrewHeart is exclusively marketed digitally.

Red Dot

参与人士

Client:

BrewHeart GmbH, Otterfing, Germany
Design:

Weis Communications GmbH, Düsseldorf, Germany
Project Team:

Stefanie Weis (Creative Direction) Bernd Weis (Concept) Markus Holzhauer-Münz (Art Direction) Markus Schoel (Account Management)