Orientation System

BEOS NOVA

This orientation system revitalises the wasteland of an abandoned production site by transforming it into a modern, mixed-use business park for multiple tenants. Establishing a clear reference to the history of the site, which had been used by the manufacturer AVON, the park’s name mirrors the letters of AVON to create the anagram NOVA. Based on the corporate shade of orange, a comprehensive colour guidance system identifies all eleven buildings in the complex. In combination with the strong, striking numbers, this enables clear and easy orientation.

Red Dot