Food Packaging

beleaf

Under the brand name beleaf, a Swiss dairy company sells a range of almond and oat-based milk substitutes. The packaging uses a vibrant and adventurous imagery to capture the spirit of a health-conscious, vegan attitude. The colourful illustrations visualise the ingredients embedded in the midst of a green jungle. By striving to bring some exoticism to supermarket shelves, the packaging appeals to the consumers’ sense of discovery. The brand appearance is rounded off by a succinct name and a carefully crafted logo which highlights the plant-based nature of the products.

Red Dot