Tempo is a training platform for retail employees to learn about Powerbeats Pro and Solo Pro, which are headphones by the Beats audio brand equipped with extended features for iOS devices. From meticulously rendered 3D models, to custom motion graphics and an immersive narrative, the platform simulates the experience of holding and using the headphones without relying on the physical devices themselves. With more than 60 minutes of interactive 3D learning modules, employees get an opportunity to play with the new form factors and controls. To articulate certain product features, lifestyle narratives were created with over 15 minutes of scripted live action content.
参与人士
Client:
Beats, Culver, CA, USA
Design:
firstborn, an Isobar Company, New York, USA
Project Team:
Apple, Beats by Dr. Dre:
Matt Robison (Director of World Wide Channel Development)
firstborn: Jennifer Xin (Design Director)
Matt St. Gelais (Executive Design Director)
Andrew Schlanger (Executive Producer)