NONESPACE

Shin Jungbae graduated from the School of Design at Kookmin University in Seoul and has been working for NONESPACE since 2018. He was already awarded the Red Dot in 2020, complemented by the iF Design Award and the K-Design Award in this year. In 2021, he received the Korea Golden Scale Award, the Iconic Award (Best of Best) and the K-Design Award (Grand Prize).

Interview with NONESPACE 

Red Dot: To what extent do you think new technologies are changing design?
NONESPACE: Design is something that is changing drastically according to the rapidly changing intact environment and new technologies such as AI. This is because design is embedded in life.

How would you define good communication design?
Design that the designer, brand, and user can all identify with.

What intention do you pursue with your award-winning work?
Three of our projects were awarded, and the intention of each one is different. However, they all intend to communicate that the brand philosophy and the memories that a place evokes are the starting point for storytelling and differentiation.

Was your award-winning work inspired by current social issues?
Hiding behind the catchphrase “imitation is the sincerest form of flattery” and pumping out similar works is an important social problem. To free ourselves from this problem, we try to empty out and differentiate our spaces by embracing stories and places.

Please describe the concept of creativity against the background of your award-winning work.
Regarding our work “Angel-in-us Island”: Suseongmot Lake is a centuries-old reservoir with a rich natural endowment. The waters are surrounded by willows and white herons come to feed. We focused on place and regionality in the creative representation of the brand. Natural materials – water, fire, wood – were used aggressively, and reflective material was used as a medium to bring nature into play. This evokes individual memories and links the place with the individual as the material of regionality. The project uses a reductionist spatial language of regionality and timeliness to connect the brand with regional users and expand the spatial experience.