Red Dot Award: Brands & Communication Design 2023
Hirsch & Mann is a London-based agency dedicated to creating impressive digital and physical experiences for premium brands worldwide: tech-oriented, playful and with years of expertise in designing all kinds of memorable experiences – from one-day pop-ups to reusable, customisable objects that last a lifetime. All projects aim to strengthen the bond between the respective brand and its customers.
Red Dot about Hirsch & Mann
Through our work, we bring the visionary aspirations of forward-thinking brands to fruition by crafting distinctive, engaging, and immersive experiences.
Hirsch & Mann
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H&M – Mutable Futures
For the H&M flagship store in Barcelona, four large-scale sculptures were created that are reminiscent of the crystal interior of a geode. They reflect sunlight and, through integrated LED screens, add coloured light in the form of animated colour gradients.
H&M Infinite Dreams
The H&M Generative Artwork is a multi-level LED screen with a constantly evolving digital image that interacts with customers as they use the escalators. The colour mood varies depending on the time of day and the collections on display in the outlet.