FACT — Empowering Automotive Brands.

FACT is an owner-managed, multiple award-winning design and creative agency at the gates of the automotive metropolis Stuttgart, Germany. The team around Jens Albrecht and Andreas Fahrion has specialised in one industry: the automotive and supplier industry. As one of the leading automotive agencies, they ensure that exactly the right messages are communicated to exactly the right personas across all digital and physical touchpoints. For more than 20 years. Always with high design standards. The international references from the automotive sector speak for themselves.

FACT interviewed by Red Dot

Red Dot: Why did you become a designer?
FACT: We wanted to create an agency that really understands the challenges of a mobile world.

To what extent do you think new technologies are changing design?
The change has already taken place. How often do we already design in portrait format for smartphones? Nevertheless, we are sensing a trend towards high-quality, haptic advertising media again. Like classic image brochures or workshop catalogues, which are also being printed again.

What intention do you pursue with your award-winning work?
Giving a successful racing team full of vision a distinctive visual appearance.

Was your award-winning work inspired by current social issues?
The technology shift in the automotive industry. Will there still be motorsports with combustion engines tomorrow?

Please describe the concept of creativity against the background of your award-winning work.
From a racing team to a performance service provider: the new Manthey corporate design combines the desire of a brand that is developing in all directions for a clear brand recognition, a superior external appearance and easy applicability in everyday life. The creativity lies in the reduction of the elements used and their completely flexible positioning in the grid – combined with appealing image motifs.