Red Dot Award: Brands & Communication Design 2024

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To support your communication work, you will find information texts and formulation aids on this page. You can use them one-to-one, copy extracts or simply use them as a basis for information.

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Moreover, you will find information on our social media channels and hashtags.

Formulation aids for communication about your award

You can use the following formulations if you would like to report on your success in the Red Dot Design Award in writing or verbally:

Winner in the “Communication Design” section

Awarded with a Red Dot: Grand Prix

Awarded with a Red Dot: Grand Prix

[Project name] was considered/awarded/recognised in 2024 in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) with the highest distinction of the competition, the Red Dot: Grand Prix.

or

For the project [project name], [Agency/Designer] was considered/awarded/recognised with the highest distinction of the Red Dot Design Award, (alternatively: Red Dot Award: Brands & Communication Design) the Red Dot: Grand Prix, in 2024.
 

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Awarded with a Red Dot: Best of the Best

Awarded with a Red Dot: Best of the Best

[Project name] was considered/awarded/recognised with the ‘Red Dot: Best of the Best’ distinction in the 2024 Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design).

Or

[Agency/designer] was considered/awarded/recognised with a Red Dot: Best of the Best in the 2024 Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) for the project [project name].
 

» Download this text in English and German

Awarded with a Red Dot

Awarded with a Red Dot

In 2024, [Project name] was considered/awarded/recognised with the ‘Red Dot’ distinction in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design).

Or

In 2024, [Agency/designer] was considered/awarded/recognised with a Red Dot in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) for the project [project name].
 

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Winner in the “Brands” section

Awarded the Red Dot: Brand of the Year distinction

Awarded the Red Dot: Brand of the Year distinction

[Brand] was considered/awarded/recognised in 2024 in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) with the highest distinction of the competition “Red Dot: Brand of the Year”.

or

In 2024, [Brand] was honoured as [industry; e.g. Automotive] Brand of the Year in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design).
 

» Download this text in English and German

Awarded a Red Dot: Best of the Best

Awarded a Red Dot: Best of the Best

[Brand] was considered/awarded/recognised with the “Red Dot: Best of the Best” award in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) in 2024.

or

In 2024, [Brand] was awarded as Best [Industry; e.g. Automotive] Brand in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design).
 

» Download this text in English and German

Awarded a Red Dot

Awarded a Red Dot

[Brand] was honoured/awarded/recognised (alternatively: for the holistic brand presence) with the distinction “Red Dot” in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design) in 2024.

Or

In 2024, [Brand] was considered/awarded/recognised with a Red Dot in the Red Dot Design Award (alternatively: Red Dot Award: Brands & Communication Design 2024) (alternatively: for its holistic brand presence).
 

» Diesen Text auf Deutsch und Englisch herunterladen

Informational texts

General information about the Red Dot Design Award

General information about the Red Dot Design Award

The Red Dot Design Award is one of the most prestigious design competitions in the world. The competition is divided into three disciplines in order to be able to properly assess the diversity in the field of design:

  • Red Dot Award: Product Design
  • Red Dot Award: Brands & Communication Design
  • Red Dot Award: Design Concept

The Red Dot Design Award looks back on almost 70 years of history: in 1955, a jury came together for the first time to assess the best designs of the time. In the 1990s, Red Dot CEO Professor Dr Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” distinction has been the internationally recognised seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online.

 

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Informationen zum Red Dot Award: Brands & Communication Design 2024

Informationen zum Red Dot Award: Brands & Communication Design 2024

Every year, the Red Dot Award: Brands & Communication Design honours the best brands and communication design projects. Winners receive one of the following distinctions: Red Dot, Red Dot: Best of the Best, Red Dot: Brand of the Year, or Red Dot: Grand Prix.

In 2024, submissions in the field of communication design were assessed in 18 competition categories, while submissions in the field of brands were evaluated across 38 industries. A panel of 24 jurors convened in person to review and evaluate each project and brand individually.

Based on various criteria and considering their socio-cultural background, professional focus, and design expertise, the jurors determined which submitted designs and brands met the requirements for a Red Dot, Red Dot: Best of the Best, Red Dot: Grand Prix, or Red Dot: Brand of the Year award.

Evaluation criteria were weighted according to the type of project, providing a framework for assessment.

In the “Brands” section: 
Idea: Vision & brand values
Form: Design & brand communication
Impact: Brand identity & differentiation

In the area of “Communication Design”: 
Idea: Originality & Creativity
Form: Design quality & innovation
Effect: comprehensibility & emotionality

This year’s entries came from around 55 countries. As different as the projects are, they are united by their design quality, which has now also been recognised by an internationally recognised and independent panel of experts.
 

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Pictures for download

We provide you with photos for your communication work. We request that you cite the source © Red Dot. This is also included in the file name. You may adapt and edit the images for your own purposes. » To the press pictures

Red Dot social media channels

So that we in turn can support your posts with likes, shares or comments, why not use the hashtags

#reddotaward
#reddotwinner

or

#reddotmoment

and link our channels:

Instagram: @reddotdesignaward
LinkedIn: Red Dot Design Award
Facebook: @Red Dot Design Award

Birte Köppen and the Red Dot communications team will be happy to assist you with individual enquiries:

Birte Köppen
Senior Manager PR & Communications
Telephone: +49 201 838885-35
E-mail: media(at)red-dot.de