SPICE PEANUT

Comprehensive brand planning

SPICE PEANUT is a young branding studio in Pan-gyo, Korea, that was founded in 2017. Led by An Doo-hyeon, the interdisciplinary team works on projects of various sizes, all of which go through a specialised planning process. The team strives to leave standard conventions behind in order to offer clients a creative brand experience. In this context, SPICE PEANUT aims to not only create a memorable brand and provide a good service for its clients, but also shape the philosophies behind the brands.

Red Dot about SPICE PEANUT

Our work is fundamentally grounded in understanding and empathy for our clients, alongside an appreciation for diverse perspectives. We aspire to transform abstract brand concepts into a visual language.

SPICE PEANUT

Facts and figures

2

Employees as of 2023

1

Distinction in the Red Dot Award

2017

Year of foundation

Awarded in

Brand Design

Winning project 2023

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CARGO CONTAINER

The CARGO CONTAINER brand design attracts attention with its bold colours and green-orange contrast. The four colours "Wild Khaki", "Sand Beige", "Midnight Black" and "Neon Orange" highlight the camping brand's connection to the wilderness.

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