SEMI
Brand Design
Xing Shi Shan
The Poverty Alleviation Project aims to use branding to increase the sales of agricultural products from unprofitable farms and thus end the poverty of the farmers. The focus of the brand strategy is lasting customer loyalty. The design was developed on the premise of minimising production costs, yet achieving a strong visual effect. All materials are environmentally friendly and handmade by farmers, lending the brand a personal feel. Exploring new ideas in the design of packaging for express deliveries, the brand communication aims to convey a sense of warmth in the form of traditional handwritten letters, motivating customers to purchase again.
Credits
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Client:Nanlian Agricultural, Shenzhen, China
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Design:Shenzhen One More Culture Communication Co., Ltd., Shenzhen, China
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Project Team:Xia Jiangnan (Project Management) Zhang Haiqiang (Project Management) Meng Shenhui (Project Management) Huang Fupeng (Project Management) Mao Jian (Project Management) Qiu Yang (Project Management)
