Product Presentation

X-ray 3D Präsentation

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An unusual presentation technique was developed for Evonik Industries’ appearance at the “K 2010” plastics trade fair. The challenge was to explain how the plastic components of the car industry supplier, which are embedded in the car body and normally not visible, work. The solution was a movable touch-sensitive display which produced an “X ray” image in real time of the car’s interior, as well as information about the components.

Statement by the Jury

This 3D animation solves the problem of making something invisible visible and understandable in an exemplary way.

Red Dot

Credits
  • Manufacturer:
    LK Lichtdesign & Klangkonzept Medien-Präsentationssysteme AG, Germany
  • In-house design:
    LK Lichtdesign & Klangkonzept Medien-Präsentationssysteme AG, Imagineering by LK-AG, Germany

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