“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
X Concept
As a Genesis brand icon, the X Concept epitomises luxury GT design. It combines the iconic two-lines brand signature and athletic elegance, as well as the essence of Genesis design philosophy, to convey a passion experienced only in a Genesis.
Credits
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Company:Genesis, South Korea
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Design Lead:Lee Sangyup
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Designers:Genesis Design Center