The business card is an important medium both in communication and for social networking – it can pose a slight problem, however, because business cards are usually handed over only once when meeting someone for the first time. A modern approach for managing business cards is offered by the “WorldCard Ultra plus” card reader, a user-friendly and convenient scanner for digitising the contact data written on business cards easily and effectively. The front of the reader features an insertion slot that opens up into an ergonomically tilted position facing towards the user. This open entry design makes inserting a business card easy for instant and automatic scanning of the written data. The consistent design idea of making the entry slot backlit illuminated when ready for use provides additional intuitive user guidance. Once recognised and saved, the contact data on the business card can be transferred directly into a personal digital database for social networking. Consistently integrated into the design concept of the WorldCard Ultra plus, the USB cable needed for data transfer easily stores in the rear of the device. With a well-thought-out design that makes the device easy to operate and instantly ready for use, this card reader embodies a highly aesthetic and reliable companion in daily social networking.
Statement by the Jury
The jury was fascinated by the harmonious and elegant form language of this business card reader. Featuring a design aimed at functional sophistication and convenience, the WorldCard Ultra plus makes digitising the information on business cards and filing the data in a personal database the work of just a few seconds.
