Making use of traditional, elaborate and time-intensive dry-point notching, this design manual aims to create a direct link between the brand and its high-quality wool products. Located in the biosphere reserve of the Swabian Alb in Baden-Württemberg, Germany, the start-up company Wollwerk places a sharp focus on wool from uncommon strains of sheep to emphasise sustainability and eco-friendliness. To underline this commitment, Wollwerk’s corporate design is characterised by the use of colours resembling natural wool, as well as the application of different kinds of recycled paper.