denkwerk
Screen Design, Website
Why are you not creative?
For 30 years, Hermann Vaske has been interviewing brilliant people about their creativity: what makes them creative? What hinders their creativity? The results of the research are now presented on a website that features unique navigation. When scrolling down, statements regarding inhibited creativity appear, when scrolling up, the user learns about what inspires creativity. The creative area is marked by a bright background, while the non-creative testimonies are presented against a dark background. The fact that creativity and non-creativity nevertheless belong together is indicated by the use of a uniform font style and layout.
Credits
-
Client:Hermann Vaske’s Emotional Network, Frankfurt/Main, Germany
-
Design:denkwerk, Cologne, Germany
