Hyundai's artwall, "Wall of the Future," showcased innovations like Robotaxis and Urban Air Mobility drones. The 300 sqm installation in Milan allowed viewers to engage with the technologies through augmented reality and 3D models. Hyundai's showcase demonstrated a notable commitment to innovation.
Credits
Client:
Hyundai Motor Company Italy S.r.l., Milan, Italy
Design:
INNOCEAN Italy, Milan, Italy
Project Team:
INNOCEAN Italy:
Dr. Alan Dindo (Creative Direction)
Dr. Christian Leoni (Associate Creative Direction)
Dr. Paola Pannella (Senior Copywriter)
Dr. Paolo Marella (Senior Copywriter)
Dr. Mattia De Pascalis (Art Director)
Dr. Alessia Mognon (Account Director)
Dr. Simone Rosini (Digital Manager)
Dr. Roberta Palumbo (Account Manager)
Dr. Marco Moiso (Lead Strategist)